But that doesn’t mean that you can just buy any old Scotch whisky and come away with a nice investment. As with any kind of investment, you need to do your research and know what will bring a good return – and what won’t.
This is especially important right now with factors like the Covid-19 pandemic affecting the markets. The values of whisky have been less badly affected than many other areas, but there will always be factors that influence the prices people will buy and sell it for. This could be seen in 2019 when new Scotch regulations and a US tariff on single malts, while there’s still uncertainty over what Brexit will bring.
“The tariff will put our competitiveness and Scotch whisky’s market share at risk,” warns Graeme Littlejohn, director of strategy and communications at the Scottish Whisky Association. “We are also concerned that it will disproportionately affect smaller distillers, as for many, single malt is the only Scotch they produce and the US is a vital market for their products.
“While Brexit and tariffs in the US present challenges, there are a number of developing markets where exports of Scotch whisky have the potential to grow. China has seen 22% value growth in the first nine months of this year, and India is up by 25%. Consumers in these major global economies and other developing markets are expanding their knowledge of Scotland’s national drink.”
Knowing about what factors will affect whisky prices is important, but it’s even more crucial to know which brands are likely to provide value in the future. This can be established brands that are reliably popular or it can be up-and-coming smaller distilleries that are quickly building up reputations as whiskies for the discerning collector.
Here are the Scotch whisky brands to watch over the next 12 months: