Whether you are investing in casks, individual bottles or aiming for collections, whisky has been seen as a safe bet particularly in the context of a global pandemic and there are several success stories that demonstrate just how profitable it can be as an investment.
Yet another example was seen in London on Halloween when an auction of a complete set of The Red Collection from The Macallan proved to be anything but a horror story. Gifted by the distillery to food charity City Harvest London to raise funds for its activities redistributing surplus food to people who need it the most, the collection went for an astonishing £756,400.
That’s great news for the charity and the people who will benefit from it at a crucial time as it will provide almost 2.5 million meals. But it’s also evidence that the appetite is very much there for investing in rare whiskies like these, even during times of financial turbulence around the world, with a collector eventually winning the day in a fierce bidding war from an estimate of just £200,000.
Igor Boyadjian, Managing Director, The Macallan, said: “Global communities are key to The Macallan and as part of our commitment to giving back, we are pleased to have collaborated with Sotheby’s to auction this extremely rare, complete set of The Red Collection, which features our oldest ongoing aged expressions and a selection of high aged guest releases, including the oldest bottlings our brand has ever released.
“This bespoke auction lot has raised an incredible amount of funds for food charity, City Harvest London, with a final sale price of £756,400, which crucially equates to almost 2.5m meals delivered to people in need. This will allow the charity to continue to make a real difference to people’s lives, and we are very supportive of their sustainable vision and efforts to support those most in need.”