Not all whisky is created equal. That’s why some whiskys will be valued in the hundreds and some bottles sell at auctions for thousands or even millions. A bottle of The Macallan Fine and Rare 60-Year-Old 1926 recently made the headlines when it sold at auction for a record 1.9 million. So, what exactly is it that sets some whiskys apart from the rest? Is it the brand, the age or the quantity? Or all three?
As we can see from The Macallan sale, the brand does make some whiskys more highly sought-after than others. Age is another significant factor that determines the price that a batch of whisky will sell for. Whisky casks are not sealed tight, so over time, whisky evaporates which means there will be less to bottle the older it gets. Naturally, this means that there is a smaller quantity available when compared with less mature whisky batches, which means they are worth more. Pair this with global demand for Scotch Whisky being at an all time high and an impressive asset value growth standing at 564%, it is no surprise prices for whisky created in 2020 are predicted to sky rocket. The second factor is scarcity. The smaller the quantity, the more covetable it will be to a collector or an investor. With whisky production almost coming to a halt at the beginning of 2020, this can only mean the whisky produced during this year will be highly coveted.